Purpose and Goals
This website is intended to become my professional portfolio, showcasing the projects I’ve worked on, the digital marketing skills I’ve obtained and the results my efforts brought to the companies/initiatives.
My goal is to differentiate myself as a professional in the market, as well as add on to my resume – to “show” instead of “tell”. This is a great way to present myself and the hard skills I have, which are hard to gauge through just the resume:
- Content creation
- Graphic Design
- Email Marketing
- SEO
The target audience of the website are recruiters, HR professionals and marketing professionals, who want to connect or see what I’ve worked on previously. Alternatively, another segment could be marketing students or recent graduates who would like to read about marketing tips in my blog.
In the future, I will link this website on my resume and my LinkedIn page. It will be continuously updated with new projects and achievements as I grow in my marketing career.
Hosting Provider Selection Rationale
I chose to go with GoDaddy as a hosting provider mainly because the plan they offered included all the features I needed for the successful completion of the website and to fulfill assignment requirements. For example the domain was included in the plan, so I wouldn’t have to purchase it separately or elsewhere. SSL Certificate was included as well. The plan offers automatic backups and WordPress Themes. to draw a full picture, here is the list of all features that are included in my plan(1):
- 1 website
- 10 GB NVMe storage
- GoDaddy Managed Hosting for WordPress control panel
- Free domain*
- Free email
- Free SSL Certificate, no renewal fees
- 30-day, money-back guarantee+
- Site Security Included
- Up to 2x faster performance with CDN7
- WordPress pre-installed
- AI creation tool
- Weekly backups
- Automatic WordPress core software updates
- WordPress migration tool