As part of a product launch for Squamish Water Kefir Co., the group and I developed and implemented a marketing strategy for their limited-edition “Retro Sodas” line — a collection of nostalgic, soda-inspired probiotic beverages.

We handled everything from campaign planning and visual concept development to influencer outreach and social media content. The campaign highlighted the product’s unique blend of old-school flavors and modern gut health benefits, using playful, vibrant visuals to evoke nostalgia while staying true to the brand’s health-focused identity.

The launch helped increase product awareness, supported retail promotion, and attracted a wider audience interested in fun, functional beverages. This project sharpened my skills in brand storytelling, digital campaign execution, and aligning creative assets with evolving consumer trends.